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Creative

Attention Seeker

Posted in the Dispatch on Sep 13, 2011 under Creative

Creative Dispatch

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“Pass this note along to Stephanie? C'mon, do it! Quick before Mr. Belding sees!” Kids want attention. Maybe it’s from that cute new girl in elementary school or maybe by being the class clown, getting laughs at the teacher’s expense. Fast forward to today; advertising isn’t much different.

You’re a business owner who understands the importance of standing out in the crowd. It’s not as simple as it once was, but a creative, clever concept for the right product paired with an interesting location can make a successful environmental ad campaign a huge hit.

Today’s digital world allows for immediacy of message, seemingly at the speed of light. That’s great, but there are other ways to showcase your creative ideas besides Youtube or Facebook. Digital mediums are integral to marketing programs, but our everyday environments can still be used as excellent advertising venues. Environmental advertising is a medium where brilliant ideas flourish and take on a life of their own. The intimate nature of an ad within a real world situation can change how a consumer interacts with your products or your brand. And in most cases, the creative can be fun, engaging and most importantly, memorable.
large-scale-objects-orbit.jpg

Traditional environmental campaign “ads” have been tailored to suit mediums such as billboards or transit shelters.Screen shot 2011-09-13 at 11.41.32 AM.png These venues are generally still the norm but non-traditional environments can be used to showcase specific characteristics of your product (i.e., side of a ship, cement truck, high-jump mat, etc.). Conceptual ideas can be developed specifically to an environment, taking advantage of the space itself. Like the adage says, “It’s location, location, location.” You just need to know how to use it.

These examples show how a clever idea aligning the advertising space with the product being advertised can make for a memorable “ad experience.” This type of treatment often surpasses expectations seen in traditional print advertisements for building brand recognition and getting the attention of consumers. Maybe even that little girl you passed the note to in grade three will finally stop by.