Nip and Tug
We’ve just undergone a little surgery. After 12 years of Tugboat Media, we’re just Tugboat now, complete with a new visual identity.
“On day one, Tugboat Media made sense for us,” says Tugboat Captain & CEO, Steve Gallagher. “It continued to make sense on day ten, so we went with it. The vision was to build a full service agency from the ground up, and the name fit the bill. Ironically, including Media eventually became misleading and somewhat limiting. So the decision to change came easily. We’re pretty much known as ‘Tugboat’ anyway.”
Over the last few years, Tugboat has developed its core competencies into units that operate singularly as boutique services, or cohesively in Agency of Record relationships with larger clients. Strategy, Creative and Interactive are the three pillars that propel the agency forward.
“We have a complete and robust offering that delivers full cycle services to our clients,” says Gallagher. “We’ve differentiated ourselves from the limitations of our boutique competition without pricing our product out of the boutique market. Our depth of service is proving to be a valuable asset for our local, national and international clients alike, all who look for value without sacrifice, great work and a ROI that they can take to the bank.”