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With the approaching cold and flu season set to wreak havoc on immune systems everywhere, consumers need to prepare! This 30-second spot was created to showcase the SISU Ester-C® product line-up. Faster than a virus traveling through an aircraft, a video treatment and script were developed to hit the tone the natural remedy makers at SISU wanted to achieve. 

The classic tale of boy passes girl, boy sneezes on girl, girl finds solace in the comforting and knowledgeable words of a young pharmacist was brought to life to promote the benefits of SISU patented and long-lasting Ester-C® products. Starring young (and not so young) acting talent, this emotional tale hit all the right notes in conveying the sense of dread we share during the flu season(s).

The spot was developed and formatted to be used anywhere and everywhere, from website to broadcast television to in-store environments. Shot and edited by our friends down the hall at BBN3 Video, the final product was exactly as we had envisioned and very well received by SISU. And the actors’ parents.

Ester-C® from SISU from Tugboat Group on Vimeo.