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Nip and Tug

handbook

CMYK Caught Spying For the RGB

CMYK – on press today.
RGB – on screen for me.

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fun

Do you have a hex on you?

success!

Aged Wines. Fresh Produce. A Windset Cornucopia.

It was another appearance at Whistler’s Cornucopia for Windset Farms™, and another huge success.

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Welcome Aboard!

Stay informed on our latest news!

Previous Issues

Go East, Young Tugboat | Apr 11, 2013

The Relevance of your Resolutions | Jan 16, 2013

We Didn't Forget | Oct 31, 2012

Scary Marketing | Oct 30, 2012

Grape Crush | Aug 31, 2012

Teachings of the Roadside Marketer | Aug 13, 2012

Red, White and Bieber | Jul 17, 2012

Summer School'in | May 29, 2012

Kickin' It Bold School | Sep 6, 2011

The World is Ending, Merry Christmas! | Aug 4, 2011

The Tugboat Has Landed | Jun 13, 2011

May-December Brand Romance | May 4, 2011

It's Time For A Little Spring Cleaning | Apr 15, 2011

The Post St. Patrick Perspective | Mar 16, 2011

Tugboat Concept on Topic | Feb 7, 2011

Nip and Tug | Jan 5, 2011

top story

Nip and Tug

tugboat-logo-newsletter.jpg

We’ve just undergone a little surgery. After 12 years of Tugboat Media, we’re just Tugboat now, complete with a new visual identity.

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strategy

Unless You’re a Cattle Farmer, a Logo is Not a Brand

We see it every day. That most abused of marketing words, further impoverished and robbed of meaning with each misuse. “Take a look at our brand. This is our new brand. We've rebranded.”

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creative

The Show-to-Tell Ratio: What Kindergarten Teaches Us

Hi kids, today is Show and Tell Day. Oh, another story about a trip to the cabin last summer.  3, 2, 1, zzzzz… The class is now either asleep, daydreaming or texting on hidden mobile phones. Until the slingshot or pet snake comes out. Suddenly the cabin story takes on an entirely new dimension.  

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interactive

Going Mobile

For the last couple of years, if you tried to look up a restaurant menu on your phone, you might get something like this:

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in the news

Reimer Alliance International Cements Deal With Tugboat

Volumetric mixer manufacturer Reimer Alliance International has engaged Tugboat to assist with the reinvigoration of a suite of marketing materials

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Tugboat Helps “Make Training Good Business”

Tugboat has been chosen by the Construction Industry Training Organization (CITO) to help them deliver on their promise to “Make Training Good Business.”

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New Crew Member Manifest

October 1 was a busy day as Tugboat welcomed two new crew members aboard. Senior Designer Chris Young and Interactive Brand Manager Scott Holmes were initiated and immediately put to work.

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