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It's Time For A Little Spring Cleaning

handbook

Vector Versus Bitmap

Often, we will ask a client for their visual identity/logo as a vector eps. What is that? Vector images typically contain elements such as curves and shapes of various colours that are well-defined.

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fun

If life is like a bowl of cherries, it’s probably good to avoid the pits. A little device from our friends at Cookworks in honour of our friends at JIND Fruit Co.™

success!

Windset Farms™ Opens Doors in Montréal

To make new friends in the produce business, freshness is key. To introduce Windset Farms™ to new friends at the Canadian Produce Marketing Association's (CPMA) annual convention in Montréal, a key was the key. 

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Stay informed on our latest news!

Previous Issues

Go East, Young Tugboat | Apr 11, 2013

The Relevance of your Resolutions | Jan 16, 2013

We Didn't Forget | Oct 31, 2012

Scary Marketing | Oct 30, 2012

Grape Crush | Aug 31, 2012

Teachings of the Roadside Marketer | Aug 13, 2012

Red, White and Bieber | Jul 17, 2012

Summer School'in | May 29, 2012

Kickin' It Bold School | Sep 6, 2011

The World is Ending, Merry Christmas! | Aug 4, 2011

The Tugboat Has Landed | Jun 13, 2011

May-December Brand Romance | May 4, 2011

It's Time For A Little Spring Cleaning | Apr 15, 2011

The Post St. Patrick Perspective | Mar 16, 2011

Tugboat Concept on Topic | Feb 7, 2011

Nip and Tug | Jan 5, 2011

top story

Fruits of Our Labour

Tugboat takes fruit to market with a fun new client.

 JIND.jpg

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strategy

Dusting Off Your Brand

Ah, springtime. Birds are singing, buds are budding, skirts are shortening and brands are looking for a little love.

Just like cleaning house, clearing out the junk and raking the lawn, brands need the same kind of care and attention. And Spring is as good a time as any to clean out the cobwebs, brush off the dust and clear away the clutter around your brand.

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creative

Is It Time to Renew Your Identity?

No, not your driver’s license. Your brand identity (or logo): the graphic symbol that represents the who, what and why of your business. When was the last time you considered its relevance? Does it look like the business you’ve built or worked for all these years? Does it resonate with the consumers of your product or service?

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interactive

Out With the Old, Older, Oldest...

As happens every spring, it’s a good time to get rid of the junk in the closet and make some room for the new junk. Browsers can be updated and cleaned up. Cookies can be deleted (and just maybe, your privacy restored). Desktops can be cleaned up (i.e., backed up).

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in the news

BC CITO Take Their Game to the Boards

The BC Construction Industry Training Organization (BCCITO) is in the business of Making Training Good Business. And dry-erase markers are in the business of making good creative platforms.

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