- the challenge
- the approach
- the result
This promotion was created in partnership with The Province newspaper. The idea was to replace the Spring Vancouver Home Show with a digital version as the roof at BC Place Stadium was coming down, meaning no show for 2010.
By partnering with The Province, readers would be invited to the virtual show we created. Each exhibitor had a “booth” where they pitched an offer, or “Home Show Special.” Visitors came via ads in The Province and through provincecontests.com – entrants vied for daily prize give-aways as well as the grand prize of a suite of services and goods from the participating vendors.
Tugboat developed the concept, the visual identity, the website and advertising.
With the website functionality built, plans are underway to expand the program to other markets.