Adera Group of Companies Print Advertising
Welcome to the Adera family.
As part of a marketing campaign based on the theme of “Welcome to the Family,” these were created as full-page and banner ads.
The concept highlighted Adera's true ‘partners’ in its success – their employees. Much like in a happy family, there are roles fulfilled by specific family members and their personalities. By making the individuals behind Adera the focal point, potential home buyers were presented with instant emotional connection with staff, and an idea of the true nature of the company they were investing in.
Photography of Adera’s key employees within their environment was commissioned and the resulting imagery was also integrated into a broad brand message used throughout all of Adera’s materials including website, presentation centre showroom displays and graphics.