La Stella Wine Label Design
LaStella is the sister winery to Le Vieux Pin in BC’s Okanagan valley.
Where Le Vieux Pin has a simple and rustic tone and manner, LaStella has definite notes of Italian nobility, a hint of privilege and a finish of sophistication.
Brioni versus Boss. Panerai in favour of Rolex. Power without pretense. That’s LaStella.
The winery is in the Tuscan style and suggests a lineage of generations. The typestyle takes cues from Latin and the upside-down L that creates the “T” indicates moonlight shadow.
LaStella is the “First star I see tonight” and the only star on the label. Set on that perfect blue that lives just before dark, the little star is like the winery – small and bright with promise of romance. Further reinforcing the notion of an ancient lineage, the vintage is written using Roman Numerals.
Naming of the vines is based on musical terminology. Vivace, Allegretto and Maestoso all describe the particular emotion of the wines they name.