Login BC™ Marketing Collateral
A committee of representatives of BC’s forest and logging industry engaged Tugboat to create a multitude of communications materials to help them address the imminent shortage of skilled workers in BC's forest industry.
A component of our involvement was in the creation of communications materials that support the mission. That mission being positioning BC's forestry sector as an exciting, vibrant and prosperous opportunity, worthy of consideration by those entering the workforce.
With Find Yourself in BC's Forests as the central theme of the new Login BC™, all materials were completely filled with the forest backdrop to deliver on that notion. The pieces also relied heavily on imagery of youth and diversity to keep the feeling fresh and inclusive.