Windset Farms Broadcast Advertising
Who says TV is too expensive to make?
To leverage Windset Farms' participation on Global Television’s Saturday Chef's program we created an advertising program to drive traffic to the client's website to download innovative veggie recipes.
Dana Reinhardt is Windset's executive chef and has been commissioned to develop recipes that highlight the fabulous flavour, consistency and performance of the company's range of greenhouse produce.
To get the most out of the production budget, we created these as donuts where the intro and close were the same for every spot. The filling was created using voice-over and footage from our ever-expanding library of B-roll.
7-second billboards rounded out the buy.