who we are

Those kids that insist on taking anything and everything apart to figure out how it works? Steve was one of those kids. Except Steve always managed to put it back together. And it always worked better.

Not much has changed. The now 17-year communications and marketing professional continues to rummage beneath the surface of every new challenge, no matter the size. Establish the goal. Define the value proposition. Craft the strategy. Create and measure. Steve provides the discipline and the glue that keeps the multifaceted Tugboat steady on course and undisputed in front of, alongside, or behind the causes it stands for.

At the helm, Steve excels in the architecture of achievable, multidisciplinary marketing and communications endeavours. His capacity to devise unique and integrated tactics for multi-pronged campaigns has manifested in the success of hundreds of ventures, promotions and projects. Over the years, Steve has relished the opportunity to work with such highly-recognizable brands as Carlson Wagonlit Travel, Petcetera, McDonalds Restaurants, Canfor, SISU, SierraSil, Uniglobe Travel and the charitable Saint James Community Services Society, among others.

Almost certainly due to spending his developmental years barefoot in Australian public houses, Steve went walkabout directly after high school. Several years later he awoke at the University of Victoria where he earned a BFA with majors in English literature and creative writing.

Since incorporating Tugboat Media in 1998, Steve has grown the company organically into the full service integrated agency it is today. Steve is incredibly proud of the exemplary team he has attracted to work with him at Tugboat, and is completely chuffed by the growth opportunities ahead.

Away from the helm, Steve is an avid sailor, pilot and skier. He dislikes rigorous exercise, but enjoys what’s in it…and what’s in stopping it. Depending on the season, Steve can be found enjoying sunny patios, remote anchorages, steep powder bowls or short landing strips…and, of course, beerdog days on the Tug. You should stop by for one.