Surrey Women’s Centre

Jan 19, 2017

Courage, Equality, Leverage, Impact and Voice. SWC is a resource centre for women and children who have experienced domestic violence, sexual assault, child abuse and other forms of family violence. “Victim” is not a word often heard used by staff. "Change the Definition of Victim" is a reflection of a long-held mission.

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SWC Brand Identitiy


There is no “head of the table” with a circular identity. The notion of a circle is one of sharing, strength and fluidity. The breaks in the circle allow movement in and out, in all directions. The resulting notion of a life-preserver finishes the message. The guiding principle of the Centre is to be always the right door to walk through. The life-preserver image captures this sentiment.

Faces of Courage


Surrey Women's Centre marks National Victims of Crime Week 2016 with a battle cry of #shoutout4survivors while presenting stories of women who "told someone". The women share how that ultimately helped them to heal, and in turn gave them strength to help others.





Sexual assault is one of the most underreported crimes in Canada. In 2008, BC launched a Third Party Reporting Protocol as an option for women (19 years+) to share information abour sexual offences anonymously. This SWC campaign promoted the newly launched protocol and encouraged women too afraid to call the police to help the police connect the dots on sexual predators.

Surrey Women's Centre, safety, connect the dots, collateral, program

Fundraising events





When the Surrey Women’s Centre received a large donation of designer pieces from a recently-closed formal dress shop, they decided that the best way to convert the windfall into a source of funds, critical for their SMART program, would be to hold an online auction.

fundraising, event, photography, marketing, social media, cause

SMART Program





In the summer of 2013, the Surrey Women’s Centre launched a 24-hour mobile response service for women at risk of physical and/or sexual violence: s.m.a.r.t., the Surrey Mobile Assault Response Team.

Tugboat aimed to integrate the s.m.a.r.t. program with Surrey Women’s Centre’s existing ecosystem of services, and help those who experience abuse.

The strategy included developing outreach materials about s.m.a.r.t.: The program’s logo and accompanying business cards, brochure and rack card, as well as the s.m.a.r.t. website, newspaper ads and a special object for at-risk women to carry with them, which discreetly displays the s.m.a.r.t. help line number.

SMART, emergency response, program, collateral
SMART, emergency response, program, collateral