As part of the private label packaging launch for Calgary Co-op, Tugboat Group provided private label brand packaging design & development services for the creation of a packaging program that introduced a layer of unique, local character to the Calgary Co-op Farmers & Founders brand strategy. Where applicable, photography of producers and growers was used to connect community co-op shoppers with the local farmers behind the products to instil trust and drive trial.

The distinguished creative stands out on shelves, making it an easy spot for brand aware customers on a mission.

Founders & Farmers takes shoppers back to the foundation Calgary Co-op was built on: a few folks who simply saw a better way to serve their friends and family. The Founders & Farmers brand stands for value, quality and variety, providing shoppers the confidence they are putting great products in their pantry, fridge or freezer.

Owned by members, Calgary Co-op is one of the largest retail co-operatives in North America. Their locations in Calgary, Airdrie, Cochrane, High River, Okotoks and Strathmore include: food centres, pharmacies, gas stations, car washes, commercial cardlocks, home health care centres, wine, spirits and beer locations, and cannabis. They also own and operate Community Natural Foods. With over 440,000 members, 3,850 employees, assets of $627 million and annual sales of $1.2 billion, Calgary Co-op was recognized as one of Alberta's Top 75 Employers of 2019, and is committed to delivering an exceptional customer experience through inspired team members.