two beef steak tomatoes in a card board box designed by tugboat group
January 18, 2023 Steve Gallagher
Here's the Beef!

The packaging industry is currently experiencing a significant shift towards sustainability, with more and more companies recognizing the importance of reducing waste and environmental impact. Big Marble Farms, a grower and marketer of premium fresh greenhouse-grown produce, is one such company that has taken proactive steps towards sustainability by implementing a sustainable packaging program. Tugboat Group has been instrumental in this initiative, and their Alberta Hamburger pack is a prime example of how sustainable packaging can also be aesthetically pleasing and functional.


Burger illustration - big marble farm produces best beef steak tomatoes best for hamburgers

Sustainable packaging meets delicious taste and creative execution with Big Marble Farms

The Alberta Hamburger pack is a unique die-cut box that features vibrant graphics and Big Marble's very own All Alberta Burger recipe. It contains two beefsteak tomatoes that are perfect for topping a burger or sandwich. The packaging is made from post-consumer recycled paperboard, which means it is not only sustainable but also biodegradable and compostable. This type of packaging is an excellent alternative to plastic packaging, which can take hundreds of years to break down and often ends up in landfills or oceans.

One of the main advantages of the Alberta Hamburger pack is its design. The die-cut box is not only eye-catching but also functional. The box is designed to hold the two beefsteak tomatoes securely, preventing them from getting crushed or damaged during transportation. The box also allows for easy handling, making it convenient for consumers to carry and store the tomatoes. Additionally, the box can be easily recycled after use, further reducing its environmental impact.


printing die-line for big marble farms


Another perk of the Alberta Hamburger pack is the recipe included on the box. The All Alberta Burger recipe is a friendly and tasty way to showcase the beefsteak tomatoes. By providing a recipe, Big Marble Farms is encouraging consumers to use the tomatoes in a specific way, which ultimately leads to increased consumption and less food waste. This approach aligns with the company's commitment to sustainability and reducing waste.

The packaging's graphics contain vibrant colors and vector art that are eye-catching and engaging, making the product stand out on the shelves. The design is simple yet effective, with the company's logo prominently displayed, reinforcing the brand's identity. By utilizing full colour graphics, Big Marble Farms is effectively communicating the product's bold attributes to the consumer, including its sustainable packaging, quality, and versatility.


Two beef steak tomatoes in a box


The Alberta Hamburger pack has been incredibly successful, with consumers praising the packaging design and the product itself. The sustainable packaging program has been instrumental in increasing brand loyalty and differentiating Big Marble Farms from competitors. The company's commitment to sustainability aligns with the values of many consumers, and the packaging program has proven to be an effective way to communicate this commitment.


side panel of box


The Alberta Hamburger pack is an excellent example of how sustainable packaging can be both functional and aesthetically pleasing. Tugboat Group's design has successfully addressed the needs of the product while also considering the environmental impact of packaging. The die-cut box design, recipe, and graphics have all contributed to the product's success, and the sustainable packaging program has helped differentiate Big Marble Farms from competitors. As more companies shift towards sustainable packaging, the Alberta Hamburger pack serves as an excellent example of how design can positively impact both the environment and the bottom line.