In the summer of 2013, the Surrey Women’s Centre launched a 24-hour mobile response service for women at risk of physical and/or sexual violence: s.m.a.r.t., the Surrey Mobile Assault Response Team.

Tugboat aimed to integrate the s.m.a.r.t. program with Surrey Women’s Centre’s existing ecosystem of services, and help those who experience abuse.

The strategy included developing outreach materials about s.m.a.r.t.: The program’s logo and accompanying business cards, brochure and rack card, as well as the s.m.a.r.t. website, newspaper ads and a special object for at-risk women to carry with them, which discreetly displays the s.m.a.r.t. help line number.

SMART, emergency response, program, collateral
SMART, emergency response, program, collateral

Surrey Women’s Centre

Courage, Equality, Leverage, Impact and Voice. SWC is a resource centre for women and children who have experienced domestic violence, sexual assault, child abuse and other forms of family violence. “Victim” is not a word often heard used by staff. "Change the Definition of Victim" is a reflection of a long-held mission.