Working on location with senior stakeholders, the underpinnings of the brand and position were unearthed via visioning and affinity sessions facilitated by Tugboat strategists.
If Associated Labels & Packaging were a person, what would they be like? How would they act? What would they wear? How would they speak? If they were a watch? A vehicle? Then, of their direct or indirect competitors, who’s doing it right? Wrong? Why?