HEB Trade show - The creative brief was to bring the “fresh from the field” experience into the booth, and specifically the technical features of TF’s custom-designed spinach harvester. Short of bringing the actual harvester into the event (we actually explored that possibility!), we decided to create a 3D “farm trailer” backed by a beautiful farm field vista, to present an engaging display of product, “fresh from the farm”. To address the specific advantages of the harvester, we created a “Did You Know?” museum-style system of large panels throughout the booth, with pertinent features highlighted in a fun and informative way.

Taylor Farms United Fresh Booth
TF HEB booth trade show experience design 3D
TF CPMA booth trade show experience 3D