It’s not just the Windset Farms brand that’s part of a lifestyle, it’s the flavour and performance profiles of the produce. Windset products are more than passive ingredients. There are dishes that cannot be truly replicated with anything other than Windset Farms products. Only Kraft Dinner is Kraft Dinner. To bring this freshness home, top chefs help develop innovative recipes that leverage the unique flavour and texture profiles of Windset Farms greenhouse produce. These recipes are popular with consumers and help retailers move product.

Windset Recipe development Best Tomato
Windset Recipe development Tojo chef illustration
Windset Recipe development various Tojo chef web

Windset Farms

Your Friends in Freshness™ differentiates Windset Farms in a commodity market where buyers fill shelves by the pallet and consumers fill baskets by the pound.

The tagline and position was developed as part of a new brand architecture introduced to the market organically.