Foundation + Essence

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Woman on Cell

Working on location with senior stakeholders, the underpinnings of the brand and position were unearthed via visioning and affinity sessions facilitated by Tugboat strategists.

If Rx Networks were a person, what would they be like? How would they act? What would they wear? How would they speak? If they were a watch? A vehicle? Then, of their direct or indirect competitors, who’s doing it right? Wrong? Why?