JIND™ Fruit Co. is a grower/packer in the Okanagan Valley. It’s not as much a new company as a reinvigorated third-generation family business who grows the sweetest fruit possible. JIND Fruit is What Summer Tastes Like™.

Tugboat was engaged to develop the brand architecture, personality, positioning, tagline and visual identity. To start. We followed-up with naming conventions and identity design of unique fruit variety sub-brands to further promote JIND Fruit products.

JInd Fruit Co.

If you're going to describe how something tastes, GO BIG!