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Position + Message

Set the bar. Hire.™ is the positioning line we developed for JRoss Recruiters. It is anchored in the firm’s ongoing commitment to help clients improve their businesses by hiring bright, capable leaders who live up to a higher standard of personal excellence, and are the perfect fit for their new position.

Working on location with senior stakeholders, the underpinnings of the brand and position were unearthed via visioning and affinity sessions facilitated by Tugboat strategists.

If JRoss Recruiters were a person, what would they be like? How would they act? What would they wear? How would they speak? If they were a watch? A vehicle? Then, of their direct or indirect competitors, who’s doing it right? Wrong? Why?