Smart Van
Position + Message

Courage, Equality, Leverage, Impact and Voice. SWC is a resource centre for women and children who have experienced domestic violence, sexual assault, child abuse and other forms of family violence. “Victim” is not a word often heard used by staff. "Change the Definition of Victim" is a reflection of a long-held mission.

Surrey Women’s Centre gives voice to the courage of women fleeing violence. Leveraging a woman’s strength improves more than her own life; it impacts the social well-being of the whole community

Working in Tugboat Group facilities with senior stakeholders, the underpinnings of the brand and position were unearthed via visioning and affinity sessions facilitated by Tugboat strategists.

If Surrey Women's Centre were a person, what would they be like? How would they act? What would they wear? How would they speak? If they were a watch? A vehicle? Then, of their direct or indirect competitors, who’s doing it right? Wrong? Why?