Classic’s new website and promotional materials highlight the company’s 38 years of experience and their “We’re not the boss of you” philosophy. The site emphasizes the quality and qualifications of Classic’s staff, and sets out their services and areas of expertise.

“Tugboat has enabled our brand to show on the outside how we are on the inside,” explains John Sherwood, owner and chief executive of Classic LifeCare™. “Their branding process was very intentional and effective in defining our culture, both internally and externally. We’ve always been a great company and provided a great service – we just didn’t know how to explain it. Tugboat gave us our voice.”

Classic LifeCare

Formerly Classic Caregivers, Classic LifeCare™ has a refreshed brand that equips them to take on the new realities of a changed homecare marketplace full of lower-end franchise operators and well-meaning people with business licenses.

The new name and tagline, Live in the Moments that Matter™, distinguish the company’s values and renew focus on what they do best – help clients live life on their own terms.