The challenge for Classic LifeCare was how to inform their primary referral source – busy healthcare professionals – about the Vancouver home care company without overwhelming them. Solution: Moments Magazine, a compendium of Classic LifeCare philosophy, insights, brand, personality and positioning.

Named from the company’s tagline, Live in the Moments that Matter, this piece is a hybrid of Psychology Today and O, with a touch of Good Housekeeping.

While frank, Moments Magazine is not a clinical publication, nor is it full of images of seniors being spoon-fed. It’s an easy and compelling read for end-user clients to engage with. Moments is further utilized as a referral device for health care professionals to provide to family members seeking care solutions for their loved ones.

Classic LifeCare

Formerly Classic Caregivers, Classic LifeCare™ has a refreshed brand that equips them to take on the new realities of a changed homecare marketplace full of lower-end franchise operators and well-meaning people with business licenses.

The new name and tagline, Live in the Moments that Matter™, distinguish the company’s values and renew focus on what they do best – help clients live life on their own terms.