The challenge for Classic LifeCare was how to inform their primary referral source – busy healthcare professionals – about the Vancouver home care company without overwhelming them. Solution: Moments Magazine, a compendium of Classic LifeCare philosophy, insights, brand, personality and positioning.
Named from the company’s tagline, Live in the Moments that Matter, this piece is a hybrid of Psychology Today and O, with a touch of Good Housekeeping.
While frank, Moments Magazine is not a clinical publication, nor is it full of images of seniors being spoon-fed. It’s an easy and compelling read for end-user clients to engage with. Moments is further utilized as a referral device for health care professionals to provide to family members seeking care solutions for their loved ones.